Exactly a year after the floods in Tewkesbury, the town held an event known as ‘Over The Rainbow’ on 20th July 2008. The aim of the event was to positively showcase the town after the negativity portrayed about Tewkesbury during the floods. A variety of activities were put on including fireworks and concerts, but more importantly the activity that was held in highest regard was the holding of hands around The Abbey.
This event attracted the media (see above) and even included a BBC report.
The start of the BBC report highlights ‘Tewkesbury back in business’ which is the tagline reproduced by the Tewkesbury based PR company Vivid who promoted the event. The tagline could have been ‘everyone back home’ focusing on the social recovery of the floods, but this event focuses on the economic recovery of the town. This could be to make tourists aware that Tewkesbury is up and running again after the floods. This is where the positive state of the event is used to possibly entice the tourists back.
Yet the social aspect of the town is shown in the iconic image of this event is the holding of hands.
The holding of hands was to signify the community resilience during and after the floods by creating a human border around The Abbey at the extent that the floods reached. The common misconception during disasters is that the victims are shocked to the point where they don’t react. This show of agency allows people to see that the residents of this town are not passive victims, but totally the opposite. There are stories which further highlight the active nature of the people in the town. Thus, the Over the Rainbow gesture served to portray Tewkesbury residents as active and joined up in the face of adversity.
However, this event has only run once. Was this event a ritual marker to the end of the 2007 flood? As this event has only run once, Over The Rainbow can be perceived as marking the end of the floods and flood recovery. These events can be used to put an ‘official end’ in the minds of the community. So does this mean that Tewkesbury has moved on and even possibly forgotten the floods? Are memories – and awareness – of floods being suppressed by marking the end of flooding in such a way? Or does the celebration of community resilience, and being back in business quickly after a devastating event, foster lasting memories?
Such an unusual event is likely to be remembered for the rest of victim’s lives but not necessarily in the forefront of their mind, and possibly deliberately forgotten. Despite the act of suppressing a negative memory, certain factors can re-spark these memories such as the date – 20th July – the level of the river, the force of the rain, or photographs. However most people don’t dwell on such memories in order to move on, which is possibly why such a significant event such as Over The Rainbow was held only once. Over The Rainbow can be viewed as the last structured reminder of the 2007 floods thus a bookend in this unique time in Tewkesbury history. If it were to be organized more regularly, on the other hand, it would perhaps add to the above list of reminders of the floods – and probably keep alive both flood risk awareness and a sense of community resilience to floods.